Clik here to view.
eIQ Insights: Can the Philippines Reach Its Ecommerce Potential?
The Philippines often comes second by various factors when compared to its peers in Southeast Asia. It’s the second most populous country in the region after Indonesia with 103 million civilians. It’s...
View ArticleClik here to view.
eIQ Insights: Philippines’ Growing Middle Class Being Captured by Only A Few...
Workers aged 30-34 claim the highest average gross income levels in the Philippines. And as the relatively young population is set to see a surge of middle class households – especially the single...
View ArticleClik here to view.
eIQ Insights: Selling Beauty and Personal Care to Price Sensitive Shoppers in...
Consumers around the world like a good bargain, but in Southeast Asia and particularly in the Philippines, companies are entering price ways to win customers and gain loyalty. As beauty and personal...
View ArticleClik here to view.
Dress.PH Helps Filipino Dress for All Occasions in One Click, Even Weddings
Fashion, with its multifarious styles and price tag, is unsurprisingly the most popular category for online retail in the world. 58% of global internet users have purchased at least one product under...
View ArticleClik here to view.
eIQ DataBite: The Philippines Account for Larger Share in ⅓ of Consumer...
*Introducing eIQ DataBite series that shares interesting charts and research findings relevant to consumer habits and ecommerce in Southeast Asia. Indonesia is commonly thought of as Southeast Asia’s...
View ArticleClik here to view.
What Do Filipinos Think About the Brand Oakley on Lazada Philippines?
Seeing as the sun is always shining in Southeast Asia, sunglasses are a popular item that never go out of style, especially in the Philippines. The market is lauded as the fastest growing market in the...
View ArticleClik here to view.
The Philippines is Waking Up to a New Retail Reality as Told By Top Brands:...
It’s hard to escape news of changing consumer behavior and ongoing retail ‘disruption’, especially amid the year’s largest sales. An evident signal of this shift has been the steady decline in foot...
View ArticleClik here to view.
Analysing Customer Reviews for Brand Optimisation Online
All aspects of ecommerce can be controlled by a brand, except for one area that is completely in the hands of the user – product reviews and ratings. As competition grows on marketplace, where most...
View ArticleClik here to view.
An Online Affair: Filipino Shopping Behavior Before Valentine’s Day
Asian lovers don’t seem to shy away from Valentine’s day. According to Mastercard, 75% of mainland Chinese are likely to buy a gift for their partner on this amorous occasion, followed by 74% of Thai,...
View ArticleClik here to view.
Shopee for Men: Tapping the Potential of Online Male Shoppers in the Philippines
Earlier this month, Shopee launched Shopee for Men in the Philippines, an in-app store offering male-oriented products in various categories, ranging from Electronics and Sports to Fashion and Personal...
View Article
